Video marketing is one of the best ways to engage and convert your audience – if you’re doing it right. Whether you’re new to video marketing or have a solid grasp on what it can do for your business, there are still four common mistakes you should try to avoid.

Mistake #1 – Your videos are too long.

The attention span of people in the age of the Internet is limited at best. Keep your videos concise, to the point and typically under 2 minutes.

Mistake #2 – Not having a clear goal or overloading your audience with information.

Having a clear goal will inform your script and message. By choosing one clear topic to discuss you reduce the risk of overloading or confusing your viewer. This will also ensure that your video stays under 2 minutes.

Mistake #3 – Turning all of your videos into a sales pitch.

Here’s the bottom line – people don’t like watching ads and typically don’t like being obviously sold. While it’s important that some of your video content effectively promotes a product or service, it’s just as important that you don’t over do it. Focus on entertaining and informing instead.

Mistake #4 – Not having a clear call to action.

Make it easy for your viewer to know what action you’d like them to take after watching your video. If not, you could lose a valuable lead, sale or click. Common calls to action are “visit our website,” “call now,” or “follow us on social media.”

If you have any questions about video marketing mistakes or video in general, you can reach out to our video specialists who would be happy to chat. Happy filming!