Worldplay

Russ Lagasse

Chief Customer Officer

Russ is a customer focused national leader with strengths in strategic planning and execution, as well as customer management at the executive level. He spent 17 years with Shaw Communications where he lead Shaw’s Public Sector and Enterprise WiFi businesses nationally.

His experience includes developing strategic sales plans for the Canadian public sector market and successful execution of growing Public Sector net-new revenue by 80% over a two and a half year period. Russ was also responsible for developing and executing the national strategy for Enterprise WiFi Sales, starting from zero sales, into a successful self-sustained national product. He adheres to the philosophy of understanding customers and bringing value to them, always aiming for a win-win outcome.

His core value is growth: personal growth, people growth and organizational growth. He is a skilled leader, problem solver, innovative thinker that is highly focused on both the employee and customer experience.

Jody Gallagher

Advisor

Jody Gallagher is president and chief executive officer of America Fujikura Ltd. and has served in this role since 2003. In addition, he serves on the AFL board of directors and was recently appointed to the Fujikura Board of Directors, AFL’s parent company in Tokyo.

Since assuming the role of president and chief executive officer, Jody has navigated AFL through a challenging global economy while posting strong operational and financial results. He has been a steadfast advocate for growing the company both organically and via the following key acquisitions: ALTA Group, Tier2, Verrillon, Dossert, Northstar, Noyes Fiber Systems and The Light Brigade in North America.; TCC, Optronics and Draka’s OPGW business in Europe; and Optimal Cable Systems and AFC in Australia and New Zealand. Further, Jody has successfully cultivated the business relationship between AFL and its parent company Fujikura, leveraging the strengths and assets of each to improve the business.

With over 35 years with the company, Jody has built an impressive track record of measurable results. He began his career in 1979 with Alcoa as a financial analyst at Alcoa’s Rockdale, Texas, operation. He rapidly progressed through a series of financial and accounting management positions with Alcoa, and in 1988, was selected as accounting manager for AFL, at the time a joint venture between Alcoa and Fujikura. Next, Jody moved into sales where ultimately he served as national sales manager. In addition to these roles in finance and sales, Jody has led the Optical Fiber Systems business and served as general manager for fiber optic cables before being named president in 2003. In 2005, Fujikura assumed full ownership of AFL and named Jody president and chief executive officer. In 2018, Jody was elected to Fujikura Ltd.’s Board of Directors at their Annual Shareholders meeting in Tokyo.

Jody is a graduate of Clarkson University where he earned a Bachelor of Science in Accounting. Outside of AFL, Jody is actively involved in a number of civic organizations including the Upstate Alliance and United Way. He has participated in the Habitat for Humanity Greenville CEO Builds, 2014-2017, and served on the board for the South Carolina Governor's School for Science and Mathematics Foundation. Jody was honored with the SC Ambassador for Economic Development in 2015 and United Way of the Piedmont’s Chairman’s Award in 2011.

Reporting to:	VP of Marketing
Job type:	Full time
Hours of work:	Standard 37.5 hours a week
Travel:	Limited travel required

CONTENT SPECIALIST

“The pen is mightier than the sword.” If you believe it, and have a proven track record of writing compelling content in a digital realm, we should talk.

We are Worldplay, a growing video technology company. We are marketing Vidflex, our video technology platform, to the USA and Canada – from right here in Calgary.

We’re looking for an amazing copywriter that knows how to write compelling content to drive interest, engagement and leads. The right candidate will also deeply understand SEO and SEM to quickly assess, refine and optimize the content plan to punch above its weight. They will craft and deliver messaging that lands, sticks and creates action across multiple channels – web, blogs, social, PPC ad campaigns, videos and email.

THE ROLE

Assist in the development of the content plan and own the execution of it
Develop lead generation content, build audience engagement, and distribute regular touchpoint, nurturing and retention communications
Update content on company and product websites
Monitor and report on content plan KPIs and optimize based on identified trends
Support the marketing team and other departments as required
Establish Worldplay’s content style guidelines and develop communications materials

YOUR SKILLSET

Mad copywriting skills
A chess master-like understanding of omnichannel marketing
Experience in developing effective SEO and SEM strategies
Impeccable attention to detail – starting with excellent spelling, grammar and punctuation
High levels of organization
Ability to work within a small-but-focused team
Capability to think and do – from a great imagination and ideas for strategic input to manage and execute our complete content calendar
Experience with storyboarding for video, experience with video production is a bonus
Rainmaking lead generation skills
Strong CRM and other publishing tools capabilities
A good sense of humor doesn’t hurt!

YOUR QUALIFICATIONS

Education

Degree or Diploma in Communications, Marketing or related field

Professional Experience:

4-6 years of experience building strong digital content for corporate marketing teams
Proven success with lead generation/customer acquisition content, ideally in a B2B environment
Passion, integrity, and energy!

You should be familiar with:

Working familiarity with WordPress
Knowledge of Google Analytics, HTML, and CMS systems are assets
Familiarity with HubSpot (or a similar marketing automation/CRM platform) is considered an asset
Vidflex.com
Worldplaynetworks.com

If you fit the candidate profile and skill requirements outlined above and are interested in applying for the Content Specialist position please e-mail a copy of your CV/Resume along with a cover letter to careers@worldplaynetworks.com with Intermediate Software Developer in the subject line.

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