Reporting to: VP of Marketing
Job type: Full time
Hours of work: Standard 37.5 hours a week
Travel: Limited travel required

Graphic Designer

Main Area of Focus

The successful candidate will be a creative individual who can design and produce creative for multiple channels including web, mobile, email, video, social media, and print. The Graphic Designer is responsible for understanding the needs of all stakeholders and develop creative solutions that position Worldplay as a leader in its field. The Graphic Designer will work with internal and external clients to develop visually appealing designs while balancing brand, vision, and aesthetics.

Specific Responsibilities

The Graphic Designer takes responsibility for the following key functions:

  • Develop creative designs that advance Worldplay’s company brand, the Vidflex video platform brand, and customized client video portals
  • Evolution and maintenance of company and product brand standards, image and video asset libraries
  • Manage and create compelling and consistent design projects from inception to completion. Design projects will include: Vidflex and Worldplay website design updates, campaign landing pages, email templates, blog and marketing automation templates, online ads, videos and sales collateral
  • Support marketing, product, business development and client success teams with graphic design needs
  • Maintain and update website design and graphics regularly to keep content fresh, relevant and accurate
  • Make recommendations to improve company and client site designs and optimize user experience
  • Work with external vendors and technology partners to estimate projects, oversee production, and report issues
  • Actively participate in cross-functional team meetings to evolve online marketing and web properties

Position Profile


In order to successfully respond to the opportunities of the role, the Graphic Designer will be a highly committed, creative and energetic individual who demonstrates as many as possible of the below mentioned characteristics (both personal and professional):

  • Strong disposition to Worldplay’s core values of commitment, achievement, teamwork and entrepreneurship
  • Multifaceted design skills for online, print and video projects
  • Looks to the future to anticipate new opportunities for Worldplay and Vidflex to solve potential problems before they become an issue
  • A valuable team player who communicates clearly, openly and honestly; who consistently acts on behalf of Worldplay’s best interest and its shareholders
  • A team player with the ability to build relationships and work collaboratively across lines of senior management, teams and staff as appropriate
  • Strong analytical skills with the ability to see both the big picture and the small details. The Creative Designer should be motivated to learn where they identify weak spots in necessary knowledge base
  • High degree of professionalism and organizational discipline.
  • The Creative Designer should be goal-oriented and have the energy and drive to follow through initial successes with larger ones later
  • Proven ability to develop, manage, plan, initiate and complete projects in a timely basis, multi-tasking and prioritizing work
  • Excellent verbal communication skills
  • Strong understanding of the Worldplay business model and a belief and passion for its mission and services to the market
  • A strong understanding of business requirement gathering and delivery of solutions that meet defined needs of customers

Professional Qualifications

The Graphic Designer will have the following qualifications:


  • Degree in Graphics/​Web Design or related field

Professional Experience

  • 5-7 years experience in graphic and web design
  • Must demonstrate success working with web sites, e-marketing, and advertising
  • Must possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design, as well as industry best practices
  • Strong portfolio of graphic design, responsive web design, typography, brand development and experiential design
  • Ability to solve graphic design problems working within some online template design limitations
  • Apply best practices in user interface and interactive design
  • Ability to manage multiple projects at a time
  • Excellent knowledge of Adobe creative suite including Photoshop, Illustrator, InDesign, Premiere, After Effects, and Acrobat
  • Knowledge of HTML, CSS
  • Knowledge of WordPress or similar web development systems
  • Experience with CRM/email list management/marketing automation platforms is an asset
  • Passion, Integrity, and Energy!

Operating Model

  • Weekly one-on-one meetings
  • Weekly team meetings

Application Process

If you fit the candidate profile and skill requirements outlined above and are interested in applying for this position please e-mail a copy of your Resume and cover letter to